» Coca-Cola is expanding its COKE Foodmarks campaign across Thailand, aiming to hit street food hotspots in major cities by year’s end. This builds on the over 4,300 eateries already participating.
Think of it as a tasty treasure map, guiding locals and tourists to vibrant street food hubs in Bangkok, Chiang Mai, Khon Kaen, Phuket, and beyond. These aren’t just places to eat; they’re where great food meets good company and Thai culture comes alive.
Thailand was the first in Southeast Asia to launch “COKE Foodmarks” last year. With 75 years of history in the country, Coca-Cola wants to celebrate Thailand’s rich food scene, connecting old traditions with today’s lifestyles through digital platforms and fun events. The campaign also helps local vendors get more online visibility and marketing support. Early tests in Bangkok and other cities have shown it can really boost local food economies.
Bangkok’s Talat Phlu Gets a “Foodmarks” Makeover In a special partnership, Coca-Cola Thailand is teaming up with the Bangkok Metropolitan Administration (BMA) to give the historic Talat Phlu street food area a refresh. This collaboration aims to revitalize the area under the Ratchadaphisek overpass, near the Talat Phlu train station, while keeping its old-school charm.
Bangkok Governor Chadchart Sittipunt said the BMA wants to boost local economies through partnerships like this. He sees Talat Phlu as a cultural treasure and believes this project will make it a creative hub while respecting its history and improving things for everyone.
Han Thwe Phyo, a marketing director for Coca-Cola, said the company wants to be part of joyful moments, especially around food. He highlighted Coca-Cola’s long history in Thailand and their pride in helping Talat Phlu become a new food destination, supporting the local economy and preserving its unique identity.
Talat Phlu Gets a New Look
To mark the changes, a new “COKE Foodmarks” sign has been put up in Talat Phlu. Coca-Cola has also helped improve the vendor area with better layouts, seating, cleaning stations, waste disposal, and lighting. Going Digital to Help Local Food Sellers
“COKE Foodmarks” isn’t just about physical improvements. It’s also helping local vendors get seen online through social media and delivery apps like Grab. Coca-Cola is giving them the tools to reach more customers and grow their businesses.
The company is also supporting local content creators who help spread the word about these food landmarks. They even held a workshop for food and travel influencers to share ideas. Plus, look out for a nationwide food review challenge and special deals coming soon. 
