ESG Global
Krungsri (Bank of Ayudhya PCL), a major player in Thailand’s financial landscape, has publicly outlined an aggressive technology and innovation strategy focused on connectivity, simplification, and ethical AI deployment to secure its future as a leading Sustainable and Regional Bank.
The vision was presented at the annual Krungsri Tech Day 2025: Empower People to Make Life Simple, an event held in collaboration with global technology giants, highlighting the bank’s commitment to driving transformation across Thai business and society.
Krungsri President and CEO, Mr. Kenichi Yamato, said that the bank is not just adopting technology but driving a “meaningful transformation to simplify, accelerate, and secure everyday financial experiences.
“By leveraging advanced digital capabilities, Krungsri aims to deliver customised services, streamline operations, and build lasting trust—supporting its aspiration to become the Leading Sustainable and Regional Bank,” Yamato stated in his opening remarks, positioning technology as a transformative force that empowers communities.
He added that Krungsri is investing in cutting-edge and digital technologies in order to enhance efficiency and quality to support business growth with security and trust, aiming to become a leading sustainable bank.
Three-Pillar Strategy for Digital Superiority
Ms. Saisunee Hanprathueangsil, Krungsri Chief Information and Digital Officer, detailed a strategic technology framework built on three key pillars:
1. Technology Simplicity:
The bank is undergoing a multi-stage infrastructure overhaul dubbed Leaner, Simpler, and Ahead of Business.’ Key initiatives include a hybrid cloud migration, streamlining systems through the ongoing Jupiter program for Core Banking transformation, and automating operations to cut costs and speed up service delivery.
A concrete outcome of this strategy is the digitisation of the sugarcane purchasing process via the Payment Hub. This innovation has slashed transaction time from a two-day process (using paper checks) to just three to five minutes, delivering significant immediate cost savings and operational convenience for sugar factories and farmers.
2. Enabling for Growth:
Krungsri aims to serve as a reliable expert, handling the essential but non-core financial functions for Thai entrepreneurs. Under this pillar, the bank provides comprehensive, integrated digital financial solutions, allowing businesses to dedicate resources to innovation and differentiation. Krungsri currently facilitates over 90 million transactions annually and partners with more than 1,200 organisations, solidifying its role as a key financial partner for enterprise growth.
3. Sustainable AI and Ethical Governance:
Recognising the strategic importance and inherent risks of Artificial Intelligence, Krungsri has established an AI Center of Excellence (AI COE) supported by a practical AI Governance framework. This governance ensures the ethical and effective use of Traditional AI/ML, Generative AI, and Agentic AI.
The bank is currently deploying GenAI internally—for tasks such as AI-driven property valuation—and externally to enhance customer safety. This includes an advanced Fraud Score model to strengthen protection and models for Customer Lifetime Value and Churn Prevention to enable proactive service.
Furthermore, the bank has expanded its cooperation with Thailand’s Central Investigation Bureau (CIB), using secure APIs, near real-time dashboards, and machine-learning models to proactively screen suspicious activities, thereby reducing coordination time and improving case handling efficiency.
The event, now in its fourth year, brought together Krungsri and major global tech partners, including Accenture, AWS, IBM, Microsoft, and Redhat, to showcase trends and innovative solutions crucial for advancing Thailand’s digital economy.
Ms. Saisunee said that thanking the partners for helping Krungsri “turn ideas into capabilities that foster a smarter working environment and support sustainable and resilient growth for businesses, society, and people.”
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